The End of FoodBook - 2008
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...when researchers at Skippy realized that the traditional mode for peanut butter consumption -- the sandwich -- had become too complex for time-pressed families and kids, the company introduced single-serving tubes of peanut butter, called Squeeze Stix, that kids empty directly into their mouths....And according to Datamonitor, as companies continue to tailor the snack concept to specific demographics -- working parents, for example, or teenagers whose hands are full of iPods or cell phones -- the critical thresholds for product development will be whether it "can be consumed one-handed, and whether packaging causes a mess." The future of food is as an accessory.
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