The Hidden DNA of Amazon, Apple, Facebook, and GoogleBook - 2017
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.--amazon.ca.
Publisher: New York, New York :, Portfolio/Penguin,, 
Branch Call Number: 338.7610046 GAL
Characteristics: viii, 310 pages : illustrations ; 24 cm