How YouTube Is Changing the World ... With Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching

Book - 2018
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"From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style," the "Bed Intruder Song," an AsapSCIENCE explainer, Rebecca Black's "Friday," or the "Evolution of Dance," Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--among many others--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips."--Dust jacket.
Publisher: New York :, Bloomsbury,, 2018
ISBN: 9781632866745
Branch Call Number: 303.4833 ALL
Characteristics: xv, 335 pages : illustrations, charts ; 25 cm


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Mar 02, 2018

The wonderful thing about Youtube is that the viewer may pick and choose; some are outstanding, some good, some not-so-good, some bad - - but it is under our control!
The description of TV as a // vast wasteland \\ originated with an FCC chairman, Newton N. Minow, in 1961 [appointed by President John F. Kennedy, of course, and mentioned in this book]. Most pointedly, it was an easily controlled wasteland, with Dan Rather being the perfect example: Rather was with the CBS/Dallas News Bureau when President Kennedy was assassinated and he was the designated stooge who was the first person to announce to the world that Lee Oswald murdered JFK - - only, of course, he did not! No surprise, then, that it was also Dan Rather who was among the select few allowed to view the Zapruder film recording that horrible assassination [ public access would not be allowed for years to come], and misrepresented the film to the public, falsely claiming that President Kennedy's head snapped forward, supposedly from a rear kill shot, when years later we would learn that his head snapped backwards, from the frontal kill shot! [Shots were fired from the top of the Dal-Tex Building, across from the Texas School Book Depository, but missed and ricocheting, hitting James Tague. Three shooters, all armed with the same model Mannlicher-Carcano rifles and firing almost simultaneously: one atop the Dal-Tex Building {Lucien Conein}, one atop the railroad overpass {Jean Souetre}, and one shooter and the weapons specialist in the area of the grassy knoll/parking lot {Mozes Maschkivitzan and Lazlo the Hungarian}.]
Thankfully everyone has the opportunity to view the Zapruder clip thanks to the existence of Youtube today!
A fascinating read, covering much in the way of current events, Youtube and the new public access/public media!
[Rather would later either go along with - - or be used - - in a // limited hangout \\ meant to officialize President George W. Bush's phony military record, Rather focusing on Bush's missing ANG meetings, whereby the actual story was that Bush never qualified as an officer, never qualified as a pilot, but was fraudulently carried on the ANG payroll roster as both!
Heard any breaking news from that // rebel \\ Rather since his termination from CBS??? Thought not . . .]

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